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"Entrepreneurial Management" walks you through the myriad tactical and strategic issues that are essential to successfully starting a new business. University of Chicago adjunct professor and start-up veteran Robert Calvin combines his decades of experience and real-world knowledge with analysis of today's newest business models to create a proven formula for success. From spotting the right opportunity and getting the right financing to differentiating your product or service, and from the development of proper pricing and targeting programs through strategies for reaching out to customers to create and sustain profitable relationships, a wide range of essential topics and concerns are covered including: STRATEGIES for matching differentiated products or services to target market segments and even individual customers within those segments TOOLS for systematically analyzing the strengths and weaknesses of a new enterprise TECHNIQUES for developing an efficient, cost effective sales organization and marketing approach METHODS for recognizing, adapting to, and profiting from today's unprecedented rate and scale of change CREATIVE TIPS for locating--properly managing--financing resources FINANCIAL CONTROLS and key control points required for entrepreneurial success THE GROWTH BUSTERS--Mistakes to Avoid STRATEGIES for leveraging information technology, both to make your firm look larger and to match competitor's services MODELS AND METHODOLOGIES for evaluating acquisitions and reducing the risks of failure for new product/service development Starting a business is today's most direct route to gaining control over one's life and career. But while the potential rewards are tremendous, so too are the risks for the unprepared. Let "Entrepreneurial Management" provide you with comprehensive knowledge of the interrelated aspects of launching a business, the hands-on skills necessary to turn your dream into your career, and the motivation to become a successful entrepreneur--part of the first great wave of the 21st century. A ONE-VOLUME, MBA-LEVEL COURSE FOR DEVELOPING, LAUNCHING, AND GROWING A NEW BUSINESS VENTURE Entrepreneurship is one of today's most potentially rewarding--and undeniable challenging-- avenues to gain control over your life and career. "Entrepreneurial Management" helps you to get the ball rolling, reviewing the business knowledge and tactics required to transform your vision into a winning business strategy and a thriving entrepreneurial success story. Built around real-world examples of both successful and failed start-ups, with insightful analysis of the rise or fall of each. "Entrepreneurial Mananagement" reveals a step-by-step pathway to entrepreneurial success, including: MODELS for writing a clear and convincing business or strategic plan TECHNIQUES for targeting, evaluating, and obtaining alternative sources of financing PRICING,differentiation, and targeting methods proven to drive sales and profits Behind every profitable start-up lies a solid foundation of experience and business knowledge. Let "Entrepreneurial Management" provide you with that knowledge and help you to join the millions of others who have successfully met the challenges of entrepreneurship.
- Sales Rank: #1875269 in Books
- Published on: 2010-12-15
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .69" w x 6.00" l, .91 pounds
- Binding: Paperback
- 304 pages
From the Back Cover
A one-volume, MBA-level course for developing, launching, and growing a new business venture
Entrepreneurial Management details the tactical and strategic issues that are essential to starting a new business, from spotting the right opportunity to raising capital, enhancing productivity, building customer loyalty, and more.
Built around real-world examples of both successful and failed start-ups, with insightful analyses of the rise or fall of each, this handy paperback edition of a popular McGraw-Hill Executive MBA Series hardcover title features: Models for writing a clear and convincing business or strategic plan Techniques for targeting, evaluating, and obtaining alternate sources of financing Methods for inexpensively creating demand for products and services
Behind every profitable start-up is a leader with a solid foundation of business knowledge. Entrepreneurial Management will provide you with that knowledge and help you join the millions of others who have successfully met the challenges of entrepreneurship.
Look for these other value-packed paperback titles in the McGRAW-HILL EXECUTIVE MBA SERIES:
Corporate Strategy * Managerial Leadership * Sales Management * Strategic Marketing Management
About the Author
Robert J. Calvin is President of Management Dimensions, Inc an international consulting firm specializing in start-ups and early growth companies. Clients range from the Fortune 500 to the Inc. 100 and includes old and new economy firms. He also is an adjunct professor of entrepreneurship and marketing at the University of Chicago Booth Graduate School of Business where he teaches M.B.A. courses in New Enterprise and Small Business Management and Executive Education courses in Sales Force Management. During the last 30 years, in addition to consulting, teaching and writing, Professor Calvin has bought several medium-sized businesses that were losing money, managed them back to profitability, and resold them to larger concerns. He has also started several new economy businesses. Through these experiences he has created a step-by-step proven formula for success in start-ups and early stage companies. As a teacher, consultant, entrepreneur and executive, he combines strategy and theory with tactics and implementation. Professor Calvin has written numerous books, including "Sales Management, The McGraw-Hill Executive MBA Series" which was the winner of the Soundview Award as one of the 30 best business books in 2001 and latter translated into Chinese. McGraw-Hill published his most recent book "Sales Management Demystified" in 2007. He is a visiting professor at Xiamen University School of Management in China, Chinese European International Business School (CEIBS) in Pudon, and the Bank of China's International Institute of Finance in Shanghai/Beijing. He holds a B.A. from Wesleyan University and an M.B.A. from Columbia University. Professor Calvin sits on the advisory boards and is a director of numerous start-ups and established small businesses.
Most helpful customer reviews
5 of 5 people found the following review helpful.
Bottomline - Profit Max Driven Results!
By B. A. Johnson
Gosh, I had almost given up reading ?How To? books by Top B-School Professors!
University of Chicago Professor Robert Calvin actually writes a book that (while concisely dealing with strategic decisions) gets its head out of the trendy typical pie in the sky themes and goes straight to what drives the bottom-line of the firm!
However, It should be given a new title ?Nuts and Bolts of the Entrepreneur? with subtitle ?Do you have what it takes??
I really liked the section on raising money. Calvin uses insider knowledge of the Venture Capital Trade to get directly to the point of where and where not to look for funds!
If you are serious about making money this book is for you. If you are looking for an easy million this book is not for you. This Book has little sympathy for the quick dollar schemes but is filled with enthusiasm for the nose to the grindstone types!
1 of 1 people found the following review helpful.
A Great Guide For Any Student of Small or Large Business
By Hof
I give this book a definite thumbs up. It is one of the most all encompassing titles out there on this subject. It has information on writing a business plan, getting financing, motivating salespeople, motivating employees in general, proper compensation for employees, inexpensive promotion and advertising, pricing products, and a lot more. It is written on a very practical and "how to" level. This book is less about business theory and more about application. Calvin's experience in starting/buying businesses and running them is apparent. I definitely recommend this book for anyone who wants a hands on tactical approach to running a small or start up business - or even big business for that matter.
3 of 3 people found the following review helpful.
Highlights the realities of being an entrepreneur
By Elizabeth Pitt
Most people think that all they need is a great idea and they will be able to start a successful business. Professor Calvin outlines, step-by-step, the realities of being an entrepreneur, how you need to prepare, and what you can expect. Specifically, he gives links and resources for doing market research, tells you where and how to go looking for financing, and emphasizes the key control points you must set up and monitor in order to be one of the businesses that actually makes it.
I am a consultant to start-up businesses, refer to his book often, and recommend it to my clients.
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