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Hegarty on Creativity: There Are No Rules, by John Hegarty
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A look into what lies behind creativity from one of the advertising industry's leading players
Creativity isn’t an occupation; it’s a preoccupation. It is challenge for everyone in the modern world—from business and advertising to education and beyond. Here, the world-famous advertising creative John Hegarty offers a pocket bible of creative thinking, aimed at provoking, challenging, and inspiring greater heights of innovation.From Renaissance art to rock ‘n’ roll, Hegarty takes a wide-angle view of creativity as he sets out to demystify the many ups-and-downs that can arise during the creative process. Paralyzed by the blank page? Daunted by cynics in the workplace? Money leading you astray? Hegarty combines personal experience and anecdotes along with clear, pragmatic, and good-humored insight into tackling all creative challenges head on. Over fifty entries, including “Good is the Enemy of Great,” “Respect Don’t Revere,” “Get Angry,” and “Bad Weather” relay useful and generous advice on how best to improve, sustain, and nurture creativity in any profession. Accompanied by copious irreverent line drawings from Hegarty’s own sketchpad, Hegarty on Creativity is concise, accessible, and richly rewarding.
75+ color illustrations- Sales Rank: #85200 in Books
- Published on: 2014-04-22
- Original language: English
- Number of items: 1
- Dimensions: .73" h x .7" w x .45" l, .55 pounds
- Binding: Hardcover
- 128 pages
Review
“Playful text and graphics and plenty of white space make this a good choice to pick up and grab inspiration at random.” (Publishers Weekly)
“Little mantras for the inspiration-starved.” (Communication Art)
About the Author
John Hegarty is one of the world’s most famous advertising creatives and Founding Creative Partner of Bartle Bogle Hegarty (BBH). He has received the D&AD President’s Award for outstanding achievement, the International Clio Award, and is a member of The One Club of the New York Creative Hall of Fame.
Most helpful customer reviews
2 of 2 people found the following review helpful.
the best non-fiction book I have ever read
By Joshua D. Bernoff - Bestselling Author
This is, quite simply, the best non-fiction book I have ever read.
It's very short, and every single page is filled with truth. I kept reading it and saying "yes, yes, that's right, wow, definitely."
You should keep it with you and refer back to it at all times.
OK . . . since this is the first review on Amazon for this book, I ought to tell you what you are getting. Sir John Hagerty is a long-time and successful advertising executive. This is a series or short (2-3 page) observations on how to be creative. It includes ideas such as:
"OK, let's get it out of the way. There is no such thing as originality."
"What does it take to be creative? Fearlessness. . . . .You have to put your creative reputation on the line."
"Whatever you're creating, simplicity is the ultimate goal."
"Get angry. . . . but don't let it eat you up. Instead, find a piece of paper, a canvas, anything, and get it out of you."
I'm afraid my review makes this seem trite and trivial. Instead, I found this book to be as clear and succinct a description of how to ACTUALLY be successfully creative as you will find anywhere. The question for any book is not, is it worth your money, but is it worth your time. This one is.
1 of 1 people found the following review helpful.
Thought Provocing
By Bindi
This little book is not only thought provoking, it reminded me of the need to introduce creativity into my workplace which is in a sector one would not ordinarily seek creativity. I like how it encourages bold confidence in creative work, yet recognises not all creative is good or should necessarily be public. It's a book to keep in the top draw at work.
1 of 1 people found the following review helpful.
Good, quick read
By Ryan Glover
Good, quick read. Lots of pointers from a seasoned professional who's been there and done that. Will continue to pick this up over the years.
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