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The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research.

Key Features

• More than 150 scales are included in the Handbook. Many scales were originally published in marketing and consumer journals, and including them in one volume helps reduce the time it takes researchers to locate instruments for survey research.
• More than 70 new scales have been added to the Third Edition. New scales were selected based upon actual usage and citations by researchers in articles where a major objective was scale development.
• Each scale is prefaced by the same information. Details are provided of construct, description, development, samples, validity, scores, sources, references, and other evidence.
• The book includes a number of measures that have been used in several studies. The volume serves as a guide to the literature and may spur further refinement of existing measures in terms of item reduction, dimensionality, reliability, and validity.

This Handbook also aims to help identify areas where measures are needed, thus encouraging further development of valid measures of consumer behavior and marketing constructs.

• Sales Rank: #724642 in Books
• Brand: Brand: SAGE Publications, Inc
• Published on: 2010-12-10
• Original language: English
• Number of items: 1
• Dimensions: 11.00" h x 1.40" w x 8.60" l, 3.61 pounds
• Binding: Hardcover
• 624 pages

Features

• Used Book in Good Condition

Review
This is a handbook of scales that are used in empirical marketing and consumer behaviour research. In seven chapters, this third edition mirrors the six major areas of marketing mix and consumer behaviour variables as well as a general introduction. The six areas are: (1) traits and individual difference variables; (2) values and goals; (3) involvement, information processing, and affect; (4) reactions to marketing stimuli; (5) attitudes about the performance of business firms, satisfaction and post-purchase behaviour, social agencies, and the mar- ketplace; and (6) sales, sales management, organizational behaviour, and interfirm–intrafirm issues. For each scale, the following information is provided: construct, description, and development of the scale, the samples used in development, validity, scores, source, and references and last but not least, the actual scale items and dimensions to which they belong. (Prof. Dr. Lucia A. Reisch 2013-09-10)

About the Author
William O. Bearden is the Distinguished Professor Emeritus and former Bank of America Chaired Professor of Marketing at the University of South Carolina. He is currently on the editorial review boards of JCR, JMR, JM, and JCP. He served as an Associate Editor for JCR during 1999-2002. Professor Bearden has received both the University Amoco Teaching Award, that is presented annually to one faculty member, and the University Mungo Award for Teaching Excellence. He has twice has been awarded the Moore School of Business Teacher of the Year Award and recognized as a faculty initiate in Mortar Board, ODK, Beta Gamma Sigma, and Golden Key, and received the 2004 University Educational Foundation Research Award for Professional Schools and the 2005 University Trustee Professorship Award. Professor Bearden serves as the University SEC Faculty Athletic Representative and received the first Distinguished Service Award from the Journal of Consumer Research in 2006. His research interests include consumer behavior, marketing research, pricing, and the evaluation of promotions. He was faculty co-director for the University Lilly Teaching Fellows Program from 1992-1995. Bill has published over twenty-five articles in the Journal of Marketing Research, the Journal of Marketing, and the Journal of Consumer Research, as well as having a number of other publications. He has coauthored Marketing Principles and Perspectives, 5th Edition, 2006, Irwin/McGraw-Hill, Inc.

Richard G. Netemeyer is the Ralph E. Beeton Professor of Free Enterprise in the Marketing Division and Senior Associate Dean at the McIntire School of Commerce at the University of Virginia, Charlottesville, VA. He received his Ph.D. in Business Administration with a specialization in Marketing from the University of South Carolina in 1986. He was a member of the Marketing faculty at the E. J. Ourso School of Business at Louisiana State University from 1986 to 2001. In 2001, he joined the McIntire School of Commerce. Professor Netemeyer’s research has appeared in the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Applied Psychology, OBHDP, Marketing Science, American Journal of Psychiatry, American Journal of Public Health, and others. He is a co-author of two textbooks pertaining to measurement and psychometrics, and is a member of the editorial review boards of Journal of Consumer Research, Journal of Marketing, and the Journal of Public Policy & Marketing.

Kelly L. Haws is an assistant professor of marketing at Mays Business School at Texas A&M University. She received her Ph.D. in Business Administration with a specialization in Marketing from the University of South Carolina in 2007. Professor Haws received the University Level SLATE Award for excellence in teaching at Texas A&M. Haws conducts research related to consumer behavior, with a specific focus on issues relevant to consumer welfare. Her research interests include consumer self-control, self-control strategies, optimal consumption, measurement issues, and behavioral pricing. Dr. Haws’ research has been published in the Journal of Consumer Research, Journal of Marketing Research, and the Journal of Public Policy & Marketing and presented at various conferences, including the Association for Consumer Research, the Society for Consumer Psychology, Transformative Consumer Research, and the American Marketing Association.

Most helpful customer reviews

2 of 2 people found the following review helpful.
Liked it a lot
By kavita
It's a very usefull book if you use to use marketing scales. Have around 200 different scales for a variety of marketing topics (consumer behavior, pricing, promotion, ethics, CSR and so on).
Recommend it for all marketing researchers.
It's also good because scales have already been validated.

0 of 0 people found the following review helpful.
Good book
By Supergomes
Its a good book, really usefull in scaling matter. Its my first book about this matter.

Having the insight from several publications aproved by their use, validity and the selection procedures used by the authors

give this book an extra.

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KEY BENEFIT- This is the book that enables students to TRANSFER conceptual classroom LEARNING to strategic application in their professional lives.

KET TOPICS: Three key themes constitute the dynamic perspective on strategy: (1) changing strategies for changing times, (2) the integration of formulation and implementation, and (3) strategic leadership.

For business professionals involved with strategic management.

• Sales Rank: #144152 in Books
• Published on: 2008-01-07
• Original language: English
• Number of items: 1
• Dimensions: 9.90" h x .90" w x 8.00" l, 2.00 pounds
• Binding: Paperback
• 512 pages

From the Back Cover

KEY BENEFIT- This is the book that enables students to TRANSFER conceptual classroom LEARNING to strategic application in their professional lives.

KET TOPICS:Three key themes constitute the dynamic perspective on strategy: (1) changing strategies for changing times, (2) the integration of formulation and implementation, and (3) strategic leadership.

For business professionals involved with strategic management.

Most helpful customer reviews

13 of 13 people found the following review helpful.
ePub does not include cases
By dwhite78
Buyer beware: the Kindle version of this book is "Concepts" only, not "Concepts and Cases". If your course uses the cases, the ePub is useless to you. Unfortunately, if you search for this book and find the "Concepts and Cases" hardcover, Amazon gives you an option of buying a Kindle edition right from that page. Unless you deliberately switch to the ePub's own product page and look closely at the cover or internal title page, you'll never know that it's not the same edition. It's atypical of Amazon to let this sort of "bait and switch" happen, but unfortunately this is the second Kindle textbook I've found with this issue.

1 of 1 people found the following review helpful.
Unacceptable
By Lawrence Gross
Does Amazon have any clue that this is a textbook that will be used by students based on an instructor's assignments. It is unacceptable to issue a textbook that has learning materials omitted. It might be understandable if this was a book readers would buy for leisurely reading. However, students need the full version just as the hard copy book. This has jeopardized my grade related to the first case study, which along with others has been deleted from the e-book. I will not every refer a fellow student to Amazon for e-books in the future, especially when it is not made apparent the the book they would be receiving does not contain what they would logically expect it to be. Shame on you Amazon.com!

1 of 1 people found the following review helpful.
Garbage!
By mn
Amazon offers a KINDLE edition of "Concepts AND Cases" plain as day, right there on the page the hardcover is on and delivers "Concepts" with no cases. My assignments come from the cases. Also, there are no page numbers. On top of that the book is awful. It reads like academic eggheads talking among themselves for several pages with a few definitions thrown in until you come to the words in bold "this item omitted from the web book edition." Amazon should step up and credit every person who bought this piece of garbage. This excrement sandwich cost a buck twenty. Why can't I give zero stars?

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[I713.Ebook] Free PDF Online Arbitrage: Sourcing Secrets for Buying Products Online to Resell for BIG PROFITS, by Mr. Chris Green

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Chris Green, author of the best-selling book, Arbitrage, has done it again with Online Arbitrage. Building upon the foundations of the Arbitrage business model, Online Arbitrage shows the reader how to source products online that can be resold for a profit. This book serves as an all-inclusive course about Online Arbitrage and includes tons of private, unlisted videos and bonus content. Topics covered include Browser Extensions, Price Tracking Websites, Inventory Alert Systems, and much more. Learn what to look for to spot deals and how to do your research at home, right in front of your computer. Table of Contents Introduction to Online Arbitrage Chapter 1 – Retail Stores vs. Buying Online Chapter 2 – Buying Online – Where to Start? Chapter 3 – Equipment & Browser Extensions Chapter 4 – Using Graphs – Highlight: KEEPA Chapter 5 – Using Graphs – Highlight: CamelCamelCamel Chapter 6 – PriceZombie Chapter 7 – TheTracktor Movers Chapter 8 – Social Media (Follow & Search) Chapter 9 – Google is your Friend Chapter 10 – Sourcing on Amazon.com Chapter 11 – Deals vs. Duds Chapter 12 – Rabbit Trails Chapter 13 – Learn a Line Chapter 14 – Learn a Line: Highlight LEGO Chapter 15 – Stay Current: Highlight ZOOLERT Chapter 16 – Learn Your Favorite Websites Chapter 17 – Email Lists & Clearance Sections Chapter 18 – Timing the Market Chapter 19 – Seasonal Sourcing Chapter 20 – Deals, Tracking, & Discussion Chapter 21 – Deal Website Spotlight: FatWallet.com Chapter 22 – Deal Website Spotlight: SlickDeals.net Chapter 23 – Deal Apps Chapter 24 – Get the Best Price COUPONS Chapter 25 – Get the Best Price REBATES/CASH BACK Chapter 26 – Get the Best Price PAYMENT Chapter 27 – Advanced Alerts IFTTT Chapter 28 – Advanced Alerts HTML Monitors Chapter 29 – Scaling Chapter 30 – Daily Deal Sites – Highlight WOOT.com Chapter 31 – Amazon Warehouse Deals Chapter 32 – Liquidation Chapter 33 – Sourcing on eBay.com Chapter 34 – Sourcing from Craigslist Chapter 35 – Shopgoodwill.com sourcing Chapter 36 – Facebook Chapter 37 – Bonus Tips & Tricks Chapter 38 – Sharing Deals & BOLOs - Commentary Making Tax Exempt Purchases – Online Vendor Spotlight - ScanPower Video Checklist

• Sales Rank: #758812 in Books
• Published on: 2014-08-31
• Ingredients: Example Ingredients
• Original language: English
• Dimensions: 11.00" h x 1.13" w x 8.50" l,
• Binding: Paperback
• 480 pages

Most helpful customer reviews

5 of 5 people found the following review helpful.
Online Arbitrage is the finest book I have ever read on the subject
By Steven Haas
Online Arbitrage is the finest book I have ever read on the subject. Chris Green has delivered. This course provides new ideas on how to improve quality and efficiency in product sourcing. It is a combination of text book and video tutorial instruction. Chris Green is a proven leader in the field of Amazon FBA training. This book is an excellent value.

8 of 9 people found the following review helpful.
If YOU LIKE MONEY AND LOTS OF IT, THIS BOOK IS A MUST READ.
By Dennis Smith
If you want to make a lot of money, read this book. If you are struggling to find places to buy from or ways to purchase items, read this book. If you are selling part time or full time, read this book. This book will maximize your time spent trying to locate deals and you will be able to spend more time doing whatever else you enjoy. This book has saved me TIME and MONEY. Both things are very important to me. Instead of spending hours in front of your computer watching videos of how to sell, go ahead and read this book. You will spend hours reading all the wonderful knowledge the author has included to be SUCCESSFUL. Everyday that you sell and don't have this book, you are losing money. I have been a seller for 2 months and the first month I sold $800, with this book I have been able to reach over $10,000 in sales in month two. If I could give it more than 5 stars I would, no joke. You have the option to be successful right now and it wont cost you thousands. The best part about having the book is you have the opportunity to talk one on one with this author and have your questions answered from the source, As well as get a free Kindle version for on the go.

9 of 10 people found the following review helpful.
The strategies are easy to follow and completely make sense
By A. Beck
This book has made a huge difference in my business. I am a stay at mom of two young kids and a husband who is in a dual graduate degree. When I started selling FBA I realized RA was going to be hard to do with my kids. When this came out I knew I needed to start Online Arbitrage so I could be the mom I wanted to be when my kids were awake then I could make some money while they take naps. The strategies are easy to follow and completely make sense. There is so much to learn so I take it one thing at a time. I LOVE IT. Because of Online Arbitrage I will be able to quickly increase my family income and not have to take out another student loan!! YAY!! Thank you, Chris Green.

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[Q245.Ebook] Download Ebook What About Charlie?, by Haley Michelle Howard

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Charlene “Charlie” Johnson and Evan Conner had been best friends for five years. They were always there for each other. They’d supported each other through breakups, met for lunch every week, and went to sporting events together. Just friends. But that all changed when Evan kissed Charlie one night, catapulting them from being just friends to lovers. But relationships aren’t easy, even for best friends. When problems arise, the basis of their whole relationship comes into question. Will their friendship be able to survive? Will love conquer all?

• Sales Rank: #3536988 in eBooks
• Published on: 2012-08-04
• Released on: 2012-08-04
• Format: Kindle eBook

Most helpful customer reviews

2 of 3 people found the following review helpful.
vic's books
By Vickey
This was an excellent book it had depth and various life alternated conflicts....The main characters Started off as being friends and then lovers then not liking each other than husband and wife as a result of an accident and then friends, lovers, husband and wife. This book reflect a true picture of the course of true love.... I Love this book because it was so detail ..you understand and love both characters. I wish she had another book for me to read (preferable the book about his brother Michael) because with a book this great i don't expect nothing but great things to come.

0 of 0 people found the following review helpful.
Cute story
By Belladonna66
This was a light, easy read. Cute storyline and interesting characters. I would recommend it. It's not serious literature, but a fun. light-reading type of book. It's not available in print version for book club though. Only in e-reader format.

0 of 1 people found the following review helpful.
I just didn't like either lead character
By ModestPrude
I just didn't like either lead character. The book read like a soap opera almost (although for the part I read there were no actual sex scenes). Charlie has the unfortunate scene of find her father dead, her best friend Evan drives up to the family farm where she is, to offer support. She tells him in one sentence "I can handle everything", and then a few sentences later is asking "is this for real?" (her father being dead). um, hello, you found the body. I can understand stress and all that, but, as I said, up til this point, where I decided that I didn't want to waste any more time with this book, it was reading like a cheap soap opera.

Charlie is a plain girl who has been friends with Evan for five years. He tells himself early on that he can't base a relationship with Charlie on the fact that they are best friends and have lots in common. (apparently this guy wants a gorgeous, sexy future wife, as well as one with a brain)

I didn't like the book (as you have no doubt figured out by now), and I don't plan on reading more by this "author", should she write more books.

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